Good intentions do not always lead to good outcomes, especially when incentives are designed around the wrong metrics.
In this presentation, Mariana Edilyan explores the Cobra Effect: what happens when a solution meant to fix a problem ends up making it worse. Through the famous cobra bounty story, the presentation shows how people adapt to incentives, why activity should not be confused with real outcomes, and what leaders should consider before introducing reward systems.
It is a practical reminder for leaders, HR teams, and managers: before measuring performance or rewarding behavior, make sure the system supports the result you actually want.
Download the full presentation below.
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